In today’s ultra-competitive business environment, a start-up needs tactical advantages if it is going to survive, let alone be successful. Here are five killer tactics that your new small business should have – see Part 2 of this article for the next five must-have tactics.
1. Uniqueness, but with existing demand: In the vast tracts of business literature out there, everybody talks about creating a unique or sufficiently different identity/product/service in order to succeed.
That’s fine but it’s only one-third of the equation. The other two thirds are: (a) that this unique product or service satisfies an existing demand (rather than going down the incredibly expensive road of creating that demand); and (b) you have to have the patience to educate your target market about this new product or service. Unique yes but for existing demand! In fact, most first-to-market competitors lose out to later competitors e.g. iPod, Dell.
2. Speed: By delivering a product or service much faster than any competitor is a pretty good recipe for small business success – depending on three critical conditions:
(1) your small business can actually fulfil that express expectation; (2) the time difference between you and your competitors is quite significant e.g. a pizza delivery store offering 28 minute delivery is unlikely to take away much business from a 30 minute delivery operation; and, (3) the time guarantee becomes synonymous with your business; ideally it even forms part of the business name.
3. Price: Price is obviously a proven winner in attracting and keeping business.
If you’re using this as your primary marketing advantage, keep in mind that the fulfillment of purchases must still be easy, straightforward and professional plus that the price saving is perceived as significant. Perception is everything. Saving $100 on a car purchase will not be perceived as much but $50 on a Blu-Ray DVD player could be. Think of all the price-as-main-marketing-focus types of businesses (they often have the word ‘discount’ or ‘cheap’ in the business name) out there.
4. Plug the gap: This is one of the hardest ways of differentiating the product but is still arguably the best.
In short, it involves finding a gap wherein a product or service should be but is not. What form might this take? Here are some examples: a busy area without a Laundromat, McDonald’s franchisee, tennis court, newsstand or 7-11. And so on. Train your mind to ‘look for the gaps’ and they will appear. Don’t ever have the pessimistic belief that every single thing has already been covered. Major new ideas come along all the time (e.g. Facebook, MySpace, YouTube), that totally disprove this defeatist myth e.g. the internet, fax machines, cell phones, credit cards, cable TV (remember when there were none of these?).
5. Convenience: This could be tied into location or speed but basically you make the process of doing something much more convenient.
For example, you bring a service to the client’s home rather than having them come to a central location. Some mortgage services do this. Many don’t. For busy workers, the home consultation or, better still, online application, is far more convenient. Like paying bills over the internet or via phone or having dry cleaning picked up from your home. Think of the tasks or errands that you need to take care of in your own life and how a savvy small business might make that job more convenient.
That’s one way that great new small business ideas start.
Click here now for a special free report on today’s 25 Hottest New Small Business Ideas – real new small business ideas making real money right now.
Sabrina Bryan Workout Challenge
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BYou (DVD, 2006) $1.89 |
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BYou (DVD, 2006) $14.99 |
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BYou: Dance Workout DVD for Girls 8 – 14~ Cheetah Girls $5.95 |
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BYou (DVD, 2006) $3.99 |
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Sabrina Bryan: Byou – The Hot New Dance Workout $7.50 Studio: Sony Music Release Date: 01/17/2006 Run time: 93 minutes Rating: Nr… |
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Eve’s Bayou $5.33 Actress Kasi Lemmons made an auspicious debut as a writer and director with this delicately handled, wrenchingly emotional drama, hailed by critic Roger Ebert as one of the best films of 1997. Eve’s Bayou begins with ominous narration: “The summer I killed my father, I was 10 years old.” From that point the story moves backward in time and memory to Louisiana in 1962, when a young girl named Eve (… |
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Sabrina Bryan: Byou2 $7.86 BYOU2 – DVD Movie… |
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Blues on the Bayou $6.46 This is B. B. King’s first studio album recorded with his touring band in more than 14 years. A back-to-basics labor of love, it was recorded over four days live with no overdubs or high-tech enhancement.Genre: Blues MusicMedia Format: Compact DiskRating: Release Date: 20-OCT-1998… |
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Midnight Bayou $2.10 Haunted by ghostly visions from a century past, Declan Fitzgerald is drawn to his beautiful neighbor, Angelina. But as the passion between them grows, their future together depends on uncovering a secret from the past as dark and deep as the bayou…. |
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Byou $6.99 Track Listing: 1. Good Time – Frankie Jordan, 2. Just Getting Started – Sabrina “Dorinda” Bryan, 3. How It’s Done – Jhen?, 4. Join the Party – Drew Seeley, 5. Second 2 None – Morgan Smith/Char, 6. Byou – Sabrina “Dorinda” Bryan, 7. Anything Is Possible – Vidal, Christina, 8. Byou (The Remix) – Sabrina “Dorinda” Bryan (remix), 9. Byou Workout – Sabrina “Dorinda” Bryan (Bonus Track) |
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BYou $4.99 For everything you do, there’s a song that hits the spot. MOG brings them all to you: a world of music on demand, unlimited mobile downloads and ways to discover music free from the limitations of Pandora. The music you love, with you everywhere you go. |
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BYOU:HOT NEW DANCE WORKOUT BY BRYAN,SABRINA (DVD) $21.39 A calorie burning dance workout led by pop star Sabrina Bryan. Artist: BRYAN,SABRINA Genre: Exercise/Fitness Rating: NR Release Date: 17JAN2006 |
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BYou (Remix) $4.99 For everything you do, there’s a song that hits the spot. MOG brings them all to you: a world of music on demand, unlimited mobile downloads and ways to discover music free from the limitations of Pandora. The music you love, with you everywhere you go. |
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Blue Byou $4.99 We believe it is important to preserve what makes music special, and make it easy to craft listening experiences. At MOG, browse millions songs and play them instantly. Or just turn on radio where you can stop and replay songs. You can also create playlists for any occasion, and even download songs to your mobile. We are dedicated to employing the cleanest but most powerful technology so you can enjoy music as much as ever. |
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BYOU Hot New Dance Workout $11.58 Rated: NRSynopsis: THE CHEETAH GIRLS’ Sabrina Bryan hosts a fun and invigorating dance-fitness program aimed at the tween set with BYOU. Through Sabrina’s creative approach to exercise, preteen girls ages 8-14 will not only learn the latest dance moves of hip-hop and pop, but also enjoy the health benefits of three different strength-training and cardio workouts (beginner, intermediate, and advanced) that burn fat, tone muscles, and increase energy. |
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Sabrina Bryan: BYou - $9.99 In this fitness video designed especially for girls, Cheetah Girls star Sabrina Bryan offers en invigorating dance fitness workout featuring all the latest dance moves. With routines ranging from the introductory “Pure Fun” that moves slowly to teach viewers all the right moves to the confidence-building “Dance Party” and the challenging “Full Blast,” this video is great for young girls of all fitness levels. ~ Jason Buchanan, Rovi |
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